The Why Marketing

The Why Marketing

Marketing Consultancy

At The Why Marketing, we understand the unique challenges faced by For-Purpose organisations. Our Marketing Consultancy services are designed to provide expert guidance and support, helping you navigate the complex landscape of modern marketing.

Strategic Marketing Planning: We work closely with your team to develop comprehensive marketing strategies that align with your organisation’s mission and goals. Our tailored plans ensure that every marketing effort is purpose-driven and impactful.

Brand Management: Building a strong, consistent brand is crucial for For-Purpose organisations. We help you create and maintain a brand that resonates with your audience, enhancing your visibility and credibility in the community.

Content Creation and Management: Effective storytelling is at the heart of any successful For-Purpose organisation. We create engaging, inspiring content that communicates your message and motivates your supporters.

Social Media Management and Advertising: Our expertise in social media allows us to manage your online presence, ensuring your message reaches a wider audience. We also design targeted social media advertising campaigns to amplify your reach and attract new supporters.

Promotional Products and Clothing

Promotional products and clothing are powerful tools for increasing awareness and fostering a sense of community among your supporters. At The Why Marketing, we offer a wide range of high-quality, sustainable promotional merchandise tailored to your organisation’s needs.

Branded Promotional Merchandise: We offer a extensive selection of budget friendly and useful promotional products, designed to keep your brand at the forefront of your audiences minds. Be they Pens, Notebooks, Frisbees, Lanyards and even Lunch Tins and so much in-between.

Eco Branded Promotional Merchandise: We offer an extensive selection of eco-friendly and sustainable promotional products, from reusable water bottles to custom-branded tote bags. These items not only promote your brand but also reflect your commitment to environmental sustainability.

Custom-Branded Clothing: Our range of promotional clothing includes t-shirts, hoodies, caps, and more, all custom-branded with your organisation’s logo and message. High-quality and stylish, these items help spread the word about your cause while fostering a sense of unity among your supporters.

Event Merchandise: For events and campaigns, we provide a variety of branded merchandise that can be used as giveaways, prizes, or fundraising items. These products are designed to leave a lasting impression and keep your cause top-of-mind.

Sustainable Options: We prioritise sustainability in our promotional products and clothing, offering items made from recycled materials, organic fabrics, and other eco-friendly options. This aligns with the values of For-Purpose organisations and appeals to environmentally conscious supporters.

By combining our Marketing Consultancy expertise with our range of Promotional Products and Clothing, The Why Marketing offers a holistic approach to helping For-Purpose organisations achieve their goals. Our tailored solutions ensure that your message is heard, your brand is recognised, and your supporters are engaged and motivated to take action. Partner with us to enhance your impact and drive positive change in your community and beyond.

Our Business History and People Involved
Founded in 2019 by Geoffrey Campbell, The Why Marketing has rapidly established itself as a trusted partner for small and medium-sized enterprises (SMEs) in Tauranga, New Zealand, and the broader North Island area. With a clear mission to provide comprehensive marketing consultancy and services, we have grown into a leading authority in the field.

Geoffrey Campbell: Our Founder
Geoffrey Campbell brings over 15 years of experience in promotional products and workwear to The Why Marketing. His deep understanding of the industry, combined with a passion for ethical and impactful marketing, has been the driving force behind our success. Geoffrey’s vision was to create a business that not only delivers outstanding marketing results but also operates with a strong ethical foundation.

Our Team: A Blend of Expertise and Passion
Our team at The Why Marketing is comprised of dedicated professionals who share Geoffrey’s commitment to honesty, openness, empathy, and being helpful. We believe in creating genuine partnerships with our clients, working as an integral part of their team to understand their unique challenges and goals. This collaborative approach ensures that we deliver customised marketing solutions that truly make a difference.

Ethos: The Heart of Our Operations
At The Why Marketing, our ethos is what sets us apart. We believe in:

Honesty: We maintain transparency in all our dealings, ensuring our clients are fully informed and confident in the decisions we make together.

Openness: We foster open communication, welcoming feedback and ideas to continually improve our services and client relationships.

Empathy: Understanding our clients’ perspectives and challenges allows us to provide tailored solutions that resonate and deliver real results.

Being Helpful: Our primary goal is to be of service. Whether through our marketing consultancy, promotional products, or problem-solving initiatives, we aim to provide value and support to our clients in every way possible.

Our Success Stories
One of our standout success stories involves a local business that saw a 300% increase in sales through our strategic marketing initiatives. This achievement is a testament to our ability to create effective, results-driven marketing plans that align with our clients’ goals and values.

Why Choose The Why Marketing?
When you partner with The Why Marketing, you’re not just hiring a marketing consultant; you’re gaining a dedicated ally who is invested in your success. We focus on building brand awareness, laying solid marketing foundations, and nurturing strong relationships. We strive to connect needs with solutions, addressing problems proactively to make our clients’ lives easier. Our commitment to sustainability and ethical practices further enhances the value we bring to our clients, making us a trusted choice for businesses looking to make a positive impact.

Join us at The Why Marketing and experience the difference that a passionate, ethical, and expert team can make for your business. Together, we can achieve your marketing goals and drive meaningful change in your community and beyond.

Heroes Offers for For-Purpose Organisations

At The Why Marketing, we are dedicated to supporting For-Purpose organisations in their mission to create positive change. As part of our commitment, we are proud to offer special discounts and services tailored specifically for these organisations. Our “Heroes Offers” are designed to provide high-quality marketing support and promotional materials at accessible rates.

Promotional Products and Workwear Discount

For-Purpose organisations receive a 15% discount on all our promotional products and workwear. This includes our extensive range of eco-friendly and sustainable items such as reusable water bottles, custom-branded tote bags, t-shirts, hoodies, caps, and more. Our products are designed to help you spread the word about your cause while aligning with your values of sustainability and community impact.

Marketing Consultancy and Coaching Services Discount

We offer a 50% discount on our Marketing Consultancy and Marketing Coaching Services for For-Purpose organisations. These services include:

  • Strategic Marketing Planning: Developing bespoke marketing strategies that align with your mission and goals.
  • Brand Management: Building and maintaining a strong, recognisable brand.
  • Content Creation and Management: Creating engaging content that resonates with your supporters.
  • Social Media Management and Advertising: Managing your social media presence and designing targeted campaigns.
  • Social Media Coaching: Providing coaching sessions to help your team master social media platforms and strategies.

Limitations and Conditions

To ensure we can offer these benefits to as many For-Purpose organisations as possible, the following limitations and conditions apply:

  • The 15% discount on promotional products and workwear is available for orders up to a value of $5,000 NZD per annum.
  • The 50% discount on Marketing Consultancy and Coaching Services is applicable for up to 24 hours of consultancy or coaching services per annum.
  • Discounts are available to registered For-Purpose organisations only. Proof of status may be required at the time of engagement.
  • Offers are subject to availability and may not be combined with other promotions or discounts.
  • The Why Marketing reserves the right to review and modify these offers periodically to ensure we can continue to provide quality support to our clients.

At The Why Marketing, we believe in the power of For-Purpose organisations to drive meaningful change. Our Heroes Offers are designed to support your efforts, providing you with the tools and expertise you need to maximise your impact. Partner with us to take advantage of these special offers and let’s work together to make a difference.

How to Redeem Our Heroes Offers
To take advantage of our special discounts and services for For-Purpose organisations, simply follow these steps:

Contact Geoffrey Campbell:

Provide Your Organisation Details:

Include the name of your For-Purpose organisation.
Provide proof of your organisation’s status, such as a registration number or official documentation.
Specify Your Needs:

Indicate whether you are interested in promotional products and workwear, marketing consultancy services, or both.
Briefly describe your project or the support you need.
Arrange a Consultation:

Geoffrey will get in touch to discuss your requirements in detail and to arrange a consultation if necessary.
During this consultation, we will outline how our services can be tailored to meet your specific goals and how the discounts will be applied.
By following these steps, you can easily access the benefits of our Heroes Offers and start enhancing your marketing efforts with the support of The Why Marketing. We look forward to partnering with you to achieve your mission and make a positive impact.

The Why Marketing exists to transform the way SMEs approach marketing, turning challenges into opportunities for growth and brand recognition. Our inspiration came from witnessing the struggles SMEs face in understanding and capitalising on the vast possibilities of social media and traditional marketing.

We are driven by values of empathy, transparency, and a relentless drive to be helpful. Our unique selling proposition lies in our Simplification, Diversification, and Collaboration ethos, coupled with a strong focus on foundational brand awareness. We offer distinctive services like Branded Promotional Merch and Social Media Account Setup Optimisation, setting us apart in the industry.

Our vision for the future is to establish ourselves as a leader in Brand Awareness Marketing, expanding our reach and impact through our Virtual Marketing Officer service and beyond. We are more than a consultancy; we are a partner in our client’s journey towards building a strong, recognizable brand.

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